Frequently Asked Questions

What is branding? 

It's a common misconception that branding and logo design are the same thing. However, this is not true. The perceived image of your business is made up of the following three elements:


A logo identifies a business in its simplest form via the use of a mark or icon.


The visual aspects that form part of the overall brand. These include the logo itself, stationery (letterhead + business card, etc.), marketing collateral (flyers, brochures, books, websites, etc.), signage, packaging, apparel and more.


The perceived emotional corporate image as a whole. This includes both of the above elements but also includes many other areas that are not strictly part of the design side of a business, like tone of voice or the way your employees interact with the customer. It's often hard to have complete control over your brand because it is not wholly generated internally. For full branding projects we like to collaborate with Dover Ellis who specialise in strategic branding and cover all the necessary areas.


How much does it cost?

Now that is a complicated question to answer... The short answer is, it depends. There are many variables that must be taken into account when pricing up a project which means it is just not possible to state a solid number here on my website. The best way to get the most cost effective solution is to arrange a free, no obligation chat with me  where we can sit down, probably with a coffee, and discuss your needs in full. This will allow me to take that information and build a timeline for the project, assess what you are looking to have delivered and get back to you with a price for the job.


Do you build websites?

My design training was highly focussed on print-based design so I am very open in letting people know that web-based projects are not my speciality. However, I do work with a couple of agencies (information here) who do specialise in digital media and would be more than happy to bring them in on a project should it be required.


Do you offer internships or work experience?

Unfortunately I am not in a position to take on work experience or offer internships at the moment. It is definitely part of the plan for the future though as I would love to collaborate with fresh design talent and give them the chance to experience my way of working at I See Sea. If you would like to get me to have a look over your portfolio for critique though then I would be more than happy to do so, just email a PDF or a link to


How do you take your coffee?

One shot. Black. Splash of cold.