Professional Writing Academy
The online writing academy PWA came to I See Sea looking to update their existing identity and bring it in line with one of their subsidiary brands. The typography was already chosen, however the logomark itself needed a solid redesign and the additional elements (colour palette and supporting typography) needed some solid guidelines moving forward. Inspired by the classic designs of the 60s, the new logomark is striking and adaptable for all of PWA's needs.
rebrand / printed collateral / digital design / brand consultation