Toro is a plant shop hidden away in Falmouth's Old Brewery Yard, offering a lush mix of flowering & foliage plants primarily for inside spaces. I See Sea were involved in the branding process from the very initial concept of the store. We were involved in the naming of the store (Toro being italian for Taurus, the star sign of owner Tor Harrison, and also an anagram of Root), logo design and marketing collateral. Original mono prints by artist Mimi Robson were used alongside the logo to further express the feeling of the brand.
naming / branding / printed collateral